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87+ Marketing Tools to Scale and Grow Your Business in 2023

By Mitchell Gould •  Updated: 07/20/23 •  20 min read
Marketing
87+ Marketing Tools to Scale and Grow Your Business

As a digital marketing manager, I use multiple tools to help execute different marketing strategies.

Whether that’s researching competition, grabbing a screenshot to share with a team member, evaluating a sales funnel, or checking for SEO issues, there are hundreds of different types of marketing tools that can help you elevate your business.

There are over 87 different online marketing tools in this list that can help with anything from optimizing marketing campaigns to writing content with AI.

Use this list to get ideas and find tools that can help solve a problem you are facing.

Types of Marketing Tools:

What are the best marketing tools?

The best marketing tool will help you solve a problem, save time and money, and elevate your business. Here are my recommendations for the best marketing tools:

Search Engine Optimization (SEO) Tools

1. SurferSEO

Surfer SEO guides your content creation by analyzing the content from competitors that rank of the first page of Google’s organic search results. It provides you with the terms, headings, word count, and images that you should include to help your content match or be better than the competition.

2. HARO

Help a Reporter Out (HARO) is a platform that matches journalists with sources that have expertise. You can signup as a source and get a daily email for a target keyword. Sources can give their expertise and in turn, get backlinks from a journalist if the journalists choose you as a source for their content.

3. Ahrefs

This is the go-to keyword and site research tool for every serious SEO. You can review site URL metrics, keyword volumes, analyze the search engine results pages (SERPs), and plenty more. I like to use Ahrefs for keyword research to see what the volume is and how competitive a term is. Their SERP overview shows which URLs are listed on page one of Google for a target keyword and breakdowns the Domain Authority, URL authority, number of backlinks, and more to give you a sense of how competitive the term is.

4. SEMrush

SEM hosts over 50 digital marketing tools and reports for SEO, content, market research, and more. This is a great all-in-one platform if you are an agency or consultant that wants to provide additional data and reports outside of SEO keyword research.

5. MOZ

MOZ is a great tool for tracking your SEO rankings and on-site SEO tips. You can see which keywords your site has improved or lost rankings and get insight into how you can improve your content or metadata to better your chances at ranking higher on the SERPs.

6. Keywords Everywhere Chrome Extension

I’ve been using the keywords everywhere tool for years. It’s now a paid tool, but it’s well worth buying some credits. When you google a search term, the extension will show you the search volume and competitive metrics for that term right in your search bar. They get the metrics from the Google API so it matches what you would see in the Google Ads keyword planner.

7. Google Trends

A great free tool that shows you the interest over time for topics or search terms. You can look at different time periods to get a sense of how popular a term is. For example, if you search the term “Olympics” you’ll see the interest spike every four years which correlates with the timing of the Olympics when more users search that term.

8. Google Alerts

What to keep track of certain trends or topics? With Google Alerts you can get a weekly or daily notification from Google on a term you choose. They will provide a list of the latest news and articles on that topic in the email. This is a great way to stay on top of certain trends or industry news. I currently get alerts for crypto, digital marketing, and augmented reality terms. It’s really convenient to get an email and skim for anything that interests you. Save a lot of time from manually reviewing things.

9. Google Search Console

This is a must tool for anyone with a website. It’s Google’s tool to help you review your traffic and performance related to ranking on Google. You can use it to review your site’s performance, search terms, page indexing, and for identifying and fixing issues.

10. Answer The Public

This is a great tool to get ideas about the questions people are asking around a particular topic or term. Simply enter the term and search and you will get a visual breakdown of questions related to that term (who, what, with where, near, why, etc.), comparison terms (x vs. x), and a breakdown of searches in alphabetical order with the estimated Google search volumes.

11. Word Counter Plus

A simple google chrome extension to check how many words are on a page. Just select the words on a website, right-click and select word counter plus and it will show you the word and character length. This can be great for quickly reviewing the length of a blog post or article while you are browsing the web or competitors.

12. Buzzsumo

BuzzSumo is a content marketing tool that helps you find the content that performs well with your target audience, monitors your content/brand’s performance, and identify influencers related to your brand that you can consider collaborating with. Search a term or topic to see what is most relevant and trending in your space.

13. Exploding Topics

Discover topics with recent spikes in search volume for a number of different categories. This is great to get a sense of what is new or trending for a particular category.

Search Engine Marketing (SEM) Tools

14. Google Ads Keyword Planner

The Google Keywords Planner is a free tool accessible in a Google Ads account that lets you see the estimated search statistics like search volume and competition for search terms on Google. You can use the data from here to get a sense of what costs may look like when targeting specific terms.

15. Google Ads Performance Planner

This is a tool built-in Google Ads account that uses campaign historical data to help make create forecasts for your campaigns. Since it uses machine learning you’ll need to have some performance data already from your campaigns to use this tool. It can be super helpful in getting estimated volumes at different targeted budgets.

16. Google Ads Auction Insights

You’ll need to have active campaigns or campaigns with historical data to review performance here. This is a great digital marketing tool because it gives you the estimated competitor impression share on the keywords you are targeting. You can view the data historically which is nice and at the campaign or keyword level depending on the granularity level.

17. Google Ads Ad Preview Tool

Use this tool to check if your search ads are showing and if the search terms are matching the right terms. You can set any location and review mobile and desktop. So if you are based in Seattle, but have campaigns enabled in Texas markets, you can see and confirm the ads are showing there. Also, viewing the ads in this view does not count towards impressions.

18. ClickCease

Google states that they eliminate bot or fraudulent click traffic, but ClickCease takes it a step further by identifying and excluding IP addresses in your ads account that are showing fraudulent behavior. Use this if you are worried about competitors clicking on your ads. It’s unfortunate, but it can happen.

19. SpyFu

This is a great tool for getting competitive SEM insights. You can see the terms that competitors are bidding on and examples of their search ads.

Social Media Marketing Tools

20. Facebook Ads Library

Search for any ad currently active on Facebook’s apps and services. This is a great tool to get inspiration and to review what the competition is running. Simply choose a region, ad category (I choose “all ads” and then search for the name of an advertiser.

21. Sprout Social

Overwhelmed with scheduling your social posts or managing engagement? Sprout Social is the tool you need, it’s the go-to for social customer relationship management and social media publishing and scheduling. Their all-in-one platform is easy to use and on board so you can effectively manage engagement and start leveraging social media growth now.

22. Buffer

Similar to Sprout Social, this is a great option for smaller businesses or social media teams. This is another all-in-one social media management and scheduling tool. Use this tool to analyze what posts are performing best, publish posts, engage with people that interact with your posts.

23. Tailwind

Tailwind is used by more than 1 million members to design and post on Pinterest and Instagram. Easily create engaging social media posts in a few clicks, schedule, and review performance.

Content Writing Tools

24. Jarvis.ai

There are various AI marketing tools available to help you streamline tasks and projects. Jasper is an AI content writing tool that can help you finally defeat writer’s block or write an entire brief for you. Their AI technology has read over 10% of the internet, so it can help write on just about any topic. I recommend using this to help generate ideas when you are feeling stuck though you can use it to create full-length content pieces. Simply provide some inputs like a sentence or two, and Jarvis will generate outputs.

25. anyword

Anyword’s AI was built by analyzing over $250 million in ad spend. Us their AI content tool to help generate social copy that’s engaging and conversion-optimized for any channel. Use this for ad copy, landing pages, product pages, CTAs, and more.

26. Grammarly

Never send or publish content with errors again using Grammarly. This is my go-to grammar and spell checker tool. It goes beyond simply highlighting errors and provides suggested rephrasing and notes on tone. It integrates with your desktop and browser to streamline the editing process directly in docs or apps like Gmail.

27. Copyscape

Check if the content you are purchasing has been stolen from other websites and use it to monitor if another website is using your content. Their premium option allows an API connection to check your content and scan the web if it’s been copied and used on another website.

Design Tools

28. Canva

Easily create professionally designed content for social media, presentations, posters, and more. You can upload your brand’s style guides and use their templates and asset library to create just about any design-related need.

29. Snappa

A design tool to create graphics for social media, blogs, and more. Choose from thousands of templates and license-free assets to create attention-grabbing graphics.

30. Piktochart

Create professional internal and external visual communication pieces like infographics, reports, presentations, and more. They have many templates to choose from that can be easily edited to fit your brand using their drag and drop platform.

31. Smartmockups

Product mockup generator that you can use for both physical and technology mockups. There are hundreds of mockup solutions for all categories, from placing your logo on a mug to showcasing your app on mobile, tablet, and desktop devices. All can be done in minutes using their easy-to-use tool.

32. Adobe Creative Cloud

Hands down the most comprehensive creative suite to handle any design or creative need. Their tools require more know-how but can be great for generating visually stunning pieces that can’t be made from out-of-the-box template solutions. The suite includes Photoshop, Illustrator, Indesign, Premiere Pro, and XD.

33. Kaleido

AI-enhanced tool to remove backgrounds from photos and videos 100% automatically. Use unscreen to remove backgrounds easily with no need for a greenscreen. Remove.bg removes your background from photos.

34. Tailorbrands

Create logos and get a personalized branding kit. In addition, they have other online presence solutions like a website builder, branded merchandise, and business card templates.

Video Marketing Tools

35. Lumen5

Enhance your content marketing strategy with captivating videos made for social media. Their AI technology does the heavy lifting by using your written content like blog posts or scripts to create videos. You can fine-tune the videos with their easy-to-use drag and drop platform. No experience is required.

36. vidIQ

YouTube analytics and optimization tool to help grow your YouTube channel. Get keyword search term volumes, suggested ideas, channel audits, and more to help you create videos that will get more views and engagement.

37. Animoto

Create professional videos for work or home using their drag and drop platform. They have a ton of templates to choose from, like product promotion to real estate listing templates. You can customize the colors, fonts, transitions, music to make it suit your brand or style.

38. Biteable

Create stunning promotional, explainer, social, and animated videos using their templates and video maker. Their in-house team is always creating beautiful animations and assets to use in your videos. They have great guides to help assist you in making the best video. For example here is their page on creating an explainer video.

39. Vimeo

A video platform where you can create and host your videos all in one central secure place. They have solutions for webinars, live streaming, analytics, video management, and more.

40. embed.so

Embed pop-up videos directly on your website. Once the video is embedded users can see a preview of the video and click to open it to watch the video. There are a ton of use cases on using this tool, but you can do welcome videos, explainer videos, and much more. Simply upload a video and embed it all within a few steps.

Engagement Tools

41. ViralSweep

Easily create custom promotions for your business. Anything from sweepstakes, contests, instant wins, purchase promotions, and more. Viralseep integrates with just about every platform, like Shopify and WordPress, and is trusted by some of the biggest brands.

42. ClickSend

Send and receive messages directly with your audience with easy to create SMS and MMS campaigns for individuals or groups. Repurpose emails into SMS content using their Email to SMS product. Their API also allows you to integrate directly with your business’s existing applications.

43. Braze

Customer engagement platform that can help segment your web and app users and provide multi-channel messaging and solutions. Use their powerful analytics to understand how your users behave and interact with them at the right time to elevate your customer engagement.

44. Intercom

More than just an AI chatbot, Intercom offers conversational support, engagement, and marketing solutions. Streamline your support to resolve customer inquires quicker and allow your team to focus on high-priority tasks. Their support funnel is great in that it focuses on proactive, self-serve, and human support to manage requests and keep your customers happy.

Email Marketing Tools

45. ConvertKit

Known as the email marketing tool for creators, this is a robust tool made to simplify email marketing. Easily create forms that can be added to your site and automate workflows to make sure your users are routed through the correct sequence.

46. Aweber

Email marketing tool. Grow and build your email list using AWeber’s automation, segmentation, and tagging along with their integrated Canva designer.

47. Hunter

Find contacts of a company by using their email finder through domain search, professional industry, or even verify the deliverability of any email address.

48. SendFox

A simple email marketing tool that you can use to create and send unlimited emails to your contacts. Geared towards content creators that want to convert fans into customers.

Content Management System (CMS) Tools

49. Contentful

A centralized content platform using structured content so you can manage and organize your content at scale and deliver it across channels.

50. Hubspot CMS

A content management system that directly integrates with HubSpot’s CRM makes it an attractive choice for any business. There are plenty of features for marketers like SEO recommendations, website themes, adaptive testing that allow you to focus on marketing rather than managing development requests, which is typically the case when not