As a business or marketer, now is a great time to embrace and start utilizing AI (Artificial Intelligence) marketing tools to help you save time and gain a competitive edge.
As an example of how AI is becoming more common in business and marketing, Gartner predicts by 2022, 70% of professional workers will routinely interact with conversation platforms like chatbots (Source).
AI marketing tools can help with many aspects of a business’s online presence.
You can leverage these tools to provide better experiences to your audience and focus more of your time on strategic decisions and other marketing efforts.
What are the best AI marketing tools?
The best AI marketing tools help save time and money and enhance user experiences by using billions of data points to learn and execute actions automatically.
Here are my top recommendations for the best ai marketing tools to use in 2022:
Best Content AI Tools
1. Grammarly
Best AI writing assistant
Grammarly uses AI to proofread and provide suggested edits across emails, messages, documents, and social media.
In addition, it checks grammar, spelling, punctuation, conciseness, formality, and vocabulary.
I’ve been using Grammarly since 2013, and it’s saved me hundreds of hours of proofreading by catching numerous spelling and grammatical errors.
Grammarly also provides tonal feedback on your writing. That way, you can see how your writing may come across to your audience or customers.
Here’s a snapshot of me using Grammarly as I wrote this article:
Key features:
- Grammar, spelling, punctuation, formality, consciousness, and vocabulary checker.
- Plagiarism checker
- Browser extension
- Desktop app
Pricing:
- Free
- Professional (starting at $12/month)
- Business (starting at $12.50/month)
Our favorite feature:
Checking readability of emails. Grammarly will check to make sure key information stands out, paragraphs are not too long, and that the email is concise.
Like most marketers, we spend a lot of time typing emails. So having an extra pair of “AI” eyes on our content always makes us confident that my emails are professional and well-formatted.
2. Surfer SEO
Best AI SEO content planner
Surfer SEO’s main goal is to get your content to rank on the first page of Google.
You can select a keyword you want to target, and Surfer SEO will analyze the top-ranking pages on Google and provide the details needed to create content that can compete with those results.
For example, when I’m targeting “AI marketing tools,” Surfer SEO says I should have at least 2,700 words, 29 headlines, 85 paragraphs, and 16 images. Then, it shows me the top terms to include in my content and headlines. You can use this as a baseline to see how your content will compare to the competition. The higher the content score, the better your content satisfies the query.
You can also use the outline tab to pull unique AI-generated titles, headlines, and questions into your content. Feel free to use this as a starting point for your content, but make sure to review and make edits. Sometimes the content needs minor tweaks to make it more concise or logical.
Key features:
- Content Planner
- Create outlines (unique ai generated content)
- Content editor
- Content auditor
- Keyword extension
- Jarvis.ai integration
- Google Docs extension
- WordPress integration
Pricing:
- Get 17% of the below prices if you pay annually.
- Basic ($59/month)
- Pro ($119/month)
- Business ($239/month)
- 7-day money-back guarantee or 30-day money-back guarantee if you provide feedback.
Our favorite feature: The content editor extension that works with Google Docs and WordPress. As I’m typing this blog post, I’m making sure to include the key queries and headlines that are recommended based on the current pages ranking for “AI marketing tools” on the first page of Google.
3. Jarvis – Conversion.ai
Best AI content writer
With Jarvis, you can easily create a professional copy for your marketing efforts. Simply type in a few inputs about what you want Jarvis to write, and it will provide outputs that you can use immediately or fine-tune.
Whether you’re looking to increase customer engagement or just make your content operations run a little smoother, Jarvis is the perfect tool for the job.
The paragraph you just read was partially created in Jarvis! I chose the product description template and provided three simple inputs, and then Jarvis made three outputs for me to choose from.
From there, I made some slight tweaks to improve the copy and had this section written in just a few short minutes.
Jarvis is great for helping you jump-start the content creation process. It can be an excellent tool for product descriptions or introduction paragraphs to get you a jump start on your content.
Key features:
- Plagiarism free content
- Bossmode (voice command Jarvis directly in documents)
- Documents (Like Google docs with assistive AI writing tools)
- Multiple templates to help guide what content Jarvis will create
- Integrates with Surfer SEO
Pricing:
- Starter ( starting at $29/month, or $24/month billed annually)
- Boss Mode ( starting at $59/month, or $49/month billed annually)
- 5-day 100% money-back guarantee
Our favorite feature: The templates library is a great way to find the perfect format for your content. You can have Jarvis create content based on template styles which range from article topics to benefit-based product descriptions. We like to paste our own written content using the “content improver” template to get ideas on how to make our content more engaging or concise.
4. Anyword
Best AI ad copywriter
Anyword is the first copywriting tool to offer a predictive performance score that grades how well they think the copy will do for the message and project you are working on. Their tool was trained using machine learning that learned from $250 million of ad spend so it can create AI-optimized copy that’s more likely to convert.
Key features:
- Predictive performance score
- Generate copy for multiple channels (ads, Twitter, blogs, etc.)
- Platform and managed service for publishers (separately priced)
Pricing:
- Starter (15.20/month for 15,000 words/month)
- Tiers continue up to 159.20/month for 240,000 words/month)
- Business (starting at $239/month for unlimited words)
- Enterprise (custom pricing – book a demo)
Our favorite feature: We like how you can create a new project based on different ad types. For example, you can generate ai-optimized copy for Facebook ads, google ads, LinkedIn ads, and more.
5.QuillBot
Best AI paraphrasing tool
QuillBot provides several writing features that can assist you in improving your writing. Their primary feature is a paraphraser that can help enhance your vocabulary and tone.
In addition, they have an AI-powered thesaurus to help you find the perfect words for your content.
They have a few different integrations, so you can check and update your work directly in your doc or browser. They have a grammar checker and a summarizer tool that can skim through content and provide a high-level summary of the material.
Here’s an example of how I rephrased the first sentence of this paragraph with QuillBot.
Best Chat and Conversational Marketing AI Tools
6. Intercom
Best Conversational Support Chatbot
You’ve probably visited a website with the little chat icon floating in the lower right side of the page. Chat features are becoming increasingly popular and for a good reason. They can automate and serve your customers at a scale that was hard to do in the past.
Intercom leverages AI and past data to use bots for proactive support so your customer support team can be freed up to handle higher priority support. They also can eliminate customer wait time by answering common questions through self-serve support, a win for your customers and your team.
Intercom integrates with over 300 tools like Salesforce.com, Shopify, and Marketo so you can expand on its capabilities to suit your business’s needs. Although they are known for their conversational support, they also have conversational engagement and marketing solutions.
7. Drift
Best Conversational Marketing AI Chatbot
In 2022, personalization will continue to be a focus in marketing, and that’s what Drift’s revenue acceleration platform helps you achieve.
The ability to serve your website visitors with personalized conversations that can help funnel users to the right product, content and sales funnel so you can increase your revenue and lifetime value.
With Drift, you can improve your marketing return on investment by engaging customers with personalized experiences based on their attributes (past visitors, traffic source, interactions on-site, etc.).
For example, for B2B businesses that utilize an Account-Based Marketing strategy (ABM), one can be notified when key accounts are visiting your site and also offer custom experiences for those users.
Best Landing Page AI Tools
8. Unbounce
Best AI Landing Page Platform
Unbounce is the go-to landing page builder for businesses of all sizes.
It hosts an easy-to-use interface, and templates that help marketers create and publish landing pages quickly.
In addition to their classic builder, they have the Conversion Intelligence Platform.
This AI-powered platform uses billions of data points to help you create pages optimized for conversions before you even publish.
In addition to the smart builder, they have an AI writing tool to help you generate copy and smart traffic features to optimize further and review performance reports.
9. ABtesting.ai
Best AI A/B Testing Platform
One of the best ways to increase your conversion rate is through landing page optimization. The best areas to test are the hero image, hero headline, and call to action.
With ABtesting.ai, you can easily set up tests to optimize those areas in a very short amount of time.
Their AI tool will automatically suggest and create new variations (which you can edit or create yourself) and run a multi-armed bandit test that will serve the winning variations more often, so you don’t negatively impact your conversion rate while the test runs.
To get started, you just need to identify your conversion events and add the ABtesting.ai code snippet to your site or download their plugin for Wix and WordPress.
10. accessiBe
Best AI automated web accessibility solution
ADA & WCAG compliance is critical to ensure any user can access the content on your website. accessiBe simplifies the process of making your website compliant by using state-of-the-art AI technology.
It takes only about 48hours for their AI technology to scan your site and make it adjustable for screen reader accessibility.
The accessiBe widget is fully customizable, so you can adjust it to meet your design needs.
11. Functionize
Best Enterprise End-to-End AI Testing Platform
Enterprise-level AI testing platform to ensure your site is functioning correctly. This is great for large sites that require end-to-end testing. You can run database or network validations and improve user experience by finding areas on your site that are underperforming.
Best Video Marketing AI Tools
12. lumen5
Best AI Video Maker
Lumen5 makes it super simple to get your blog posts or written scripts transformed into a video with the power of AI.
Their AI technology will put together a storyboard for you based on your content, and then you can edit and adjust the structure, videos, and elements in a simple drag and drop format.
Their AI is dynamic and will predetermine scene length, copy overlay positioning, and natural language processing (NLP) to highlight important terms within a sentence.
They host a robust content library with millions of media options to choose from. You can use multiple templates to create anything from infographic videos to an Instagram story.
Best Voice AI Tools
13. Trinity Audio
Best Text to Audio AI Tool
Turn all your written content into audio assets within minutes.
Trinity Audio’s powerful AI transforms your content into audio which can be leveraged across platforms and allows your content to be consumed in another format and on other channels like a podcast.
Best AI Productivity Tools
14. Otter.ai
Best AI Note Taker
Otter.ai acts as your assistant taking notes for any voice conversation you want to transcribe to notes like lectures, business meetings, and interviews.
Best Marketing Analytics AI Tools
15. Tellius
AI-powered analytics lets you ask questions in natural language to visualize and gain insights into your data.
16. Bloomreach
Enterprise-level AI-driven site search for eCommerce. It helps users find products fast and uses machine learning to personalize products on a user-by-user basis.
17. Konnecto
Uses data science models to understand your and competitors’ customer journeys to give you insights and opportunities to increase your online sales.
Additional AI Marketing Quesitons:
How is AI used in digital marketing?
AI and machine learning are used in digital marketing to make data-driven decisions for paid advertising campaigns, like Google Ads, where an algorithm can use millions of data points to learn what types of clicks on ads are likely to convert. AI is also used for creating content, optimizing landing pages, editing media, and more.
What is the future of AI in digital marketing?
The future of AI in digital marketing will continue to solve challenging analytical questions by utilizing data science models and machine learning. It will also be used to offload repetitive tasks so digital marketers can focus on strategy and direction instead of executing tasks.
What is the best AI tool for content?
The best AI tool for content is Jarvis, making it fast and easy to create content for digital marketing channels.
Will AI replace digital marketers?
AI will not replace digital marketers, but it will shape what they do. Building relationships and strategy will be more critical for digital marketers as AI handles more content and analytical tasks.
Free AI Marketing tools?
The best free AI marketing tool is Unbounce which has a free 14-day trial where you can build conversion-optimized AI landing pages.
What is an AI marketing platform?
An AI marketing platform is a tool that uses artificial intelligence to help solve a marketing problem. An example of an AI marketing platform is bloomreach which helps sites offer more personalized merchandising using AI technologies.
