Well working on the digital marketing and reporting efforts of small to enterprise-level companies, I’ve learned that B2B software can help streamline processes, create better operational visibility, generate growth, and help businesses track and accomplish their goals.
A team must know which B2B software to use, implement it, and then use it as intended.
For example, suppose you will upgrade to a new CRM like Salesforce. In that case, it does little use to your organization if the sales and marketing teams are not using it or using it as intended.
So with the below B2B software list, make sure you have a champion to follow through with the implementation and adoption from teams and colleagues.
We’ll cover software that can help generate more leads, streamline lead nurturing, provide better customer experiences, boost SEO rankings, send proposals, and much more in the below list.
Let’s dive in!
Types of B2B software tools:
- B2B Lead Generation and Nurturing Software
- B2B Sales Enablement Software
- B2B Account-Based Marketing (ABM) Software
- B2B Data Visualization software
- B2B Customer Relationship Management (CRM) Software
- B2B Content Management Systems (CMS) Software
- B2B Landing Page Software
- B2B Content Marketing and SEO Software
- B2B Reputation Management Software
- B2B Email Marketing Software
- B2B Marketing Automation Software
- B2B Social Media Management Software
- B2B eCommerce Software
- B2B Marketing Analytics and Attribution Software
- B2B Video Hosting Software
- B2B Customer Experience (CX) and Help Desk Software
- B2B File Sharing software
- B2B Proposal Software
- B2B Phone Tracking Software
- B2B Call Center Tracking
What are the best B2B software tools?
Here are the best B2B software tools for you to start leveraging in 2022:
B2B Lead Generation and Nurturing Software
1. Seamless.ai
Reduce the time spent building prospecting lists. Seamless.ai gives you direct access to verified B2B decision-makers so you can spend your time reaching out and building relationships instead of scouring the web for the correct contacts.
2. UpLead
B2B prospecting tool with over 50 search filters to help you find real-time verified contacts. Use their chrome extension to get prospect sales info while visiting websites and LinkedIn profiles. They also have an email finder product that allows you to search for prospect emails by company name or URL.
3. Leadfeeder
Website visitor identification software lets you see which companies are visiting your site, how they found your site, and what they are interested in. You can use their segmentation tool to qualify and score high-quality leads, and it can integrate with your CRM. They also have a connector tool that can enrich the data in other tools like chatbots, landing pages, and Google Analytics. Their data is fully compliant with privacy laws and GDPR.
4. Lead Rebel
Similar to Leadfeeder, with a few fewer features, but still an excellent option for website visitor identification. You can get prospect contact details that you can then follow up on. Lead Rebel is GDPR compliant since they only track at the organizational level from open sources.
5. Chilipiper
Chilipiper is an advanced scheduling app that helps boost demand generation and sales. Their Concierge tool helps qualify leads and route them to the right team or content and allows the prospect to schedule a meeting right when they show interest (like after submitting a form for a demo).
6. Breadcrumbs.io
Contact scoring solution so you can prioritize leads most likely to drive revenue. In addition, their scoring model included Recency and Frequency variables to make scoring more dynamic. Breadcrumbs.io connects to your data sources, and then you can use your model or their model builder to start discovering revenue opportunities ASAP.
B2B Sales Enablement Software
7. Clickpoint
All-in-one sales and lead management platform to drive leads and improve sales performance. Their core features include outbound dialing, call routing, lead management, text messaging, sales analytics, and lead nurturing.
8. Wingman
Conversational intelligence platform to help you drive more revenue and elevate sales teams and processes. Packed full of features, Wingman offers call recordings that can be read and searched, real-time sales coaching, contextual cues to navigate challenging situations with prospects, and more.
9. Showpad
A modern selling platform with a set of tools to enable your team to serve prospects better and drive more closes. Their sales content management creates a centralized location for sales and marketing teams to find and add content and track which content is helping close deals. Learning management tools to onboard and prep sellers for any sales situation and in-deal coaching tools to help improve sales calls and best practices.
10. Mediafly
Revenue enablement solution that helps streamline creating content, sharing sales content, sales training, quantifying results, and more.
Account-Based Marketing (ABM) Software
11. 6sense
An account engagement platform to help you identify key accounts so your sales and marketing team can focus on the right opportunities. Learn where prospects are in the buyer’s journey and engage with them at the right time.
12. Openprise
No code platform that helps align sales, marketing, and tech stacks to achieve growth across many use cases using data, marketing, and sales automation.
Data Visualization software
13. Tableau
Making data-driven decisions is key to being competitive and generating growth. With the Tableau platform, you can connect your data sources and build analytical content that teams can analyze and leverage.
14. Looker
Data analytics platform for analytics and business teams. Create dashboards and views to get critical insights into your data that can help you scale and grow.
B2B Customer Relationship Management (CRM) Software
15. Salesforce
Most B2B professionals are familiar with Salesforce. It’s one of the largest CRM providers globally and has multiple integrations that can be used across marketing, sales, IT, service, and commerce teams. Use salesforce to provide better customer experiences, from engaging with new leads to customer support.
16. HubSpot
A powerful CRM platform that is easy to use and even has a free version. This is an excellent option for small to medium-size businesses and has tools to help grow your site’s traffic, manage qualified leads, provide customer support, automate workflows, and more.
17. Pipedrive
Known as one of the easiest CRMs to use, Pipedrive was built by salespeople for salespeople. Create sales flows, aka “pipelines,” and move leads through the stages until they close. Pipedrive comes with a robust sales automation system where you can automate administrative tasks so salespeople can focus more of their precious time closing deals.
B2B Content Management Systems (CMS) Software
18. Contentful
Manage content across all digital experiences using their centralized content hub that works across developers’ favorite tech stacks and frameworks. Their solution streamlines developers’ processes, giving content creators and project managers control to release content faster to target audiences.
19. WordPress.org
WordPress.org is one of the most popular open-source CMS platforms in the world. It’s a fully customizable self-hosted platform with many paid and free tools you can integrate for different use cases like lead management, SEO, and much more.
20. BigCommerce
Headless ready eCommerce solution so you can use any front-end experience while having the peace of mind of a scalable, secure, customized eCommerce backend.
B2B Landing Page Software
21. Unbounce
Want to generate more PPC leads, highlight a new whitepaper or case study, or even promote a new product? Unbounce is an excellent option for creating pre-optimized landing pages from templates or scratch.
22. Instapage
Over 4 million landing pages have been built on InstaPage (source: instapage.com), making it one of the top landing page builders on the market. It comes with easy integrations to quickly get things like Google Tag Manager, and GDPR set up. It also allows you to add custom code if you want to go beyond the out-of-the-box options and has a team collaboration feature built-in.
B2B Content Marketing and Search Engine Optimization (SEO) Software
23. Brighlocal
Is a local SEO platform with tools to help you grow your local SEO rankings, manage your reputation, and get more leads. They have small business to enterprise-level solutions that can save you time and eliminate risk areas that can impact your rankings.
24. Ahrefs
Ahrefs has a lot of powerful features to help boost your SEO program. Their Keyword explorer tool gives you search volume and competitive metrics to evaluate a keyword’s competitiveness. They also have a keyword ideas section to help you brainstorm terms you may want to target. In addition to keyword insights, they have features to review domain names, content and track your rankings. If you only have the budget for one SEO tool, I recommend this.
25. Conductor
An enterprise-level organic marketing platform to help build and run a comprehensive SEO program that understands your audience, identifies opportunities, creates engaging content, and measures performance.
B2B Reputation Management Software
26. mention
With so many platforms a customer or prospect can leave feedback about an organization, it’s crucial to be aware of it so you can respond effectively and quickly. Mention has four key features to keep you up-to-speed on your brand’s reputation. Create custom alerts with Boolean operators; monitor across millions of sources for mentions of your brand and products with reporting and organization features; a hub to schedule and post your social media content.
27. Synup
Serving small to enterprise-level businesses, Synup helps you build your organization’s reputation online by notifying you of reviews and using natural language processing to highlight and aggregate reviews with different sentiments. In addition to reputation management, they offer business listing management, performance tracking, and content management solutions.
B2B Email Marketing Software
28. ActiveCampaign
One of the top email automation providers, ActiveCampaign’s platform gives you a ton of control and options over your email campaigns. Some of the futures included triggered emails based on particular customer behavior or interactions, broadcast emails, targeted emails, email auto-responses, funnels, scheduling, and more. In addition to email automation, they have platform features for messaging and text, machine learning, landing page templates, and more.
29. Braze
A customer engagement platform that helps you segment audiences, craft personalized messages, and connect with customers at the right moment across channels.
B2B Marketing Automation Software
30. Pardot
Pardot is the marketing automation tool that works directly with the Salesforce CRM. It’s a powerful B2B marketing automation platform that helps marketing and sales stay aligned through lead scoring and nurturing so sales can spend more time on hot leads that have a higher probability of closing.
31. Hubspot
Hubspot’s marketing automation tool does more than just automate emails. It can be used to automate workflows for lead scoring, lead routing, triggering webhooks, copying data, and many other use cases that can save you time on repetitive tasks.
32. Autopilot
Autopilot offers automation solutions for SaaS, B2B, and Ecommerce clients. Their B2B solution leverages their Customer Data Platform (CDP) to analyze insights and create actions that can be taken as your prospects move through the buyer’s journey.
33. Maropost
Create custom workflows that you can use to automate emails, text messages, web content, and social media posts.
B2B Social Media Marketing Software
34. SocialPilot
The social media space constantly evolves and involves multiple channels like Facebook, Linkedin, Twitter, etc. It can be daunting to stay on top of everything, but that’s where a tool like SocialPilot comes in handy. SocialPilot is a social media scheduling and publishing tool with team management and collaboration features that helps you post across channels all from one platform.
35. SproutSocial
Focus on high-value and high-priority items by using SproutSocial to automate your social media scheduling and posting. Beyond scheduling and posting, their Social Listening feature helps you identify what customers are saying, so you can engage correctly and create marketing strategies that speak directly to your customers’ needs and wants.
B2B eCommerce Software
36. BigCommerce
The BigCommerce platform supports both B2C and B2B commerce. Their B2B features consist of B2B optimized themes, API integrations, price lists and customer groups, corporate account management, invoice portals, sales representative quoting, and more.
37. Tradeshift
Accounts Payable (AP) automation and e-pay solution that also has a global list of suppliers to help elevate your digital supply chain.
38. Skubana
Eccomerce inventory and order management platform that provides a unified hub to keep track of all channels. Some features include automated data flows for order management, order bots, a centralized database for all suppliers, order analytics for better efficiency and operations.
B2B Marketing Analytics and Attribution Software
39. Google Analytics
Google Analytics is Google’s free analytical tool to track website traffic and performance. You can set specific events and goals to track and review performance from different traffic sources. In addition, Google Ads and Google Search Console integrate with Google Analytics so you can deep dive into performance for paid and organic traffic.
40. Segment
Segment is a Customer Data Platform (CDP) that helps businesses store and organize all their data and create customer insights so you can provide personalized customer experiences through real-time segmentation.
B2B Video Hosting Software
41. Sproutvideo
Sproutvideo is a B2B video hosting platform for live and on-demand video. My favorite feature they offer is the in-player CTAs that you can use to capture leads with their post-play screens. Check out their site to see the whole host of features, but to name a few, they have multiple security capabilities like video access logs and geo-restrictions, account management features, playback analytics, engagement tracking, video landing pages, video SEO, and much more.
42. JWPlayer
JWPlayer is a video hosting platform with live-stream, on-demand, monetization, and engagement features. They offer ad integrations and Video Player Bidding to help drive revenue without slowing down playback for your viewers.
B2B Customer Experience (CX) and Help Desk Software
43. Zendesk
Zendesk offers out-of-the-box and fully customizable customer service solutions for small to enterprise-level businesses. That means as your business scales and support gets more complicated, Zendesk can be configured to your needs helping you provide the best customer experience. Some of their top features include a ticketing system, messaging & live chat, help center, answer bots, live chat, reporting, and analytics, to name a few.
44. Sprinklr
A unified customer experience platform to help your business capture and analyze data across multiple channels that you can then use to create and implement highly optimized brand awareness and customer experience strategies.
45. Freshdesk
Omnichannel support platform to help boost organizations’ customer service experiences. Top features include ticketing, self-service, reporting, field service management, remote support, and team collaboration.
46. Zoho Desk
Zoho includes some AI-powered features that differentiate it from other customer service platform providers. One such feature is their AI-powered customer sentiment prediction to analyze the meaning of customers’ messages. In addition to AI capabilities, some of their top features include remote support, help desk software, ticketing system, live chat ticketing, email ticketing, call-center support, and more.
B2B File Sharing software (enterprise file sharing)
47. WeTransfer
We’ve all needed to send a massive file before. Whether that be an excel forecast, design mockups, archived documents, WeTransfer makes it simple to send big files to colleagues or clients. Send unlimited files with no size limit with their premium subscription or up to 2GB for free if you periodically send files.
48. Filemail
Share any size files with Filemail. Top features include secure file transfers, tracking, fast transfers, GDPR compliance, website integration, custom branding, and more.
B2B Proposal Software
49. PandaDoc
PandaDoc offers proposal and document workflow software to optimize and streamline proposals, quotes, contracts, e-signatures, forms, and more. In addition, PandaDoc has solutions for sales, marketing, HR onboarding and integrates with most CRMs.
50. Proposify
Proofsify’s platform streamlines the proposals process by organizing and tracking all proposals from a central hub and includes easy-to-use branded templates with customizable content, proposal live chat features, an online signature tool, and more.
B2B Phone Tracking Software
51. CallRail
CallRail helps you track and properly route call sources so you can understand which sources deliver the best ROI. In addition to call tracking they have, form tracking, conversation intelligence, and lead center management products.
52. CallTrackingMetrics
A call tracking platform that also provides call analytics so teams can identify opportunities and strategies to enhance campaigns and customer experiences.
B2B Communication and Call Center Software
53. Dialpad
Dialpad offers business communication products like business phone systems, messaging, and team video conferences. They also have customer engagement features like contact center support and AI-enabled capabilities for sales outreach.
54. talkdesk
Talkdesk is an end-to-end contact center solution with products like contact center software, self-service experiences, omnichannel engagement, workforce engagement management, and much more.
55. Invoca
Invoca captures all data from phone calls with searchable transcripts and audio recordings and leverages AI to get insights from all calls so you can analyze and scale efforts that lead to sales and optimize low-performing efforts and campaigns.
Wrapping It Up:
In this list, we covered a variety of B2B software tools that can help you drive more growth in your business. Remember, with any of these solutions, it’s essential to have a champion oversee the implementation and adoption.
FAQs:
What is B2B software?
B2B software is software that provides solutions for other businesses. An example of B2B Software would be an email automation tool like ActiveCampaign, which helps companies automate emails and workflows.
What is B2B SaaS?
B2B SaaS software is used by businesses to help solve particular problems. Some software-as-a-service examples included call tracking, customer support, lead generation software, to name a few.
Is B2B the same as SaaS?
B2B is not the same as SaaS. B2B stands for Business-to-Business, which means the business’s primary customer is another business and not an individual. SaaS stands for Software-as-a-Service and means the software provides a service to its customers, but its customers can be either a business or an individual.
What are some B2B software companies?
Here is a quick list of some B2B software companies:
- HubSpot
- Salesforce
- CallRail
- Tableau
- Zendesk
- SproutSocial
- Invoca
- Instapage
- Seamless.ai
