5 Best Sales Demo Software to Convert More Prospects

By Mitchell Gould •  Updated: 05/06/23 •  10 min read
Sales Demo Software to Convert more Prospects

Prospects want to know how your product is going to solve their problem. Creating a sales experience with a personalized sales demo allows sales teams to address prospect pain points and ultimately boost closed deals.

According to HubSpot Research, over 50% of prospects want to see how the product works on the very first call.

For many sales teams, that’s a great statistic but challenging given that the sales demo process is usually a pain. First, sales need to talk with other teams like product, design, and development to get a demo, then hope the demo environment is up in time and doesn’t break.

As a result, sales reps do less selling and more project management and lose opportunities to close prospective customers.

It’s time for a better approach.

Creating personalized sales demos doesn’t have to be a pain or take weeks or months to get ready.

With the below sales demo software, sales teams can take demo creation into their own hands and quickly create interactive demos through no-code platforms.

5 Best Sales Demo Software of 2023:

  1. Walnut – Best overall
  2. Reprise – Best for large sales teams
  3. Demostack – Best for small sales teams
  4. Instruqt – Best for technical training and sandbox environments
  5. Demoflow Best for streamlining sales workflows

What is the Best Sales Demo Software?

Here are my recommendations for the best sales demo software of 2023:

1. Walnut

Best Overall

Walnut is a codeless sales demo platform that sales teams can use to create demos that convert. With Walnut, sales reps can create a streamlined sales experience for their prospects without the need for technical demo setups. Walnut is backed by dozens of reputable inventors and was featured as the #2 product of the day on Product Hunt.

With Walnut, sales reps and managers can create a demo without the dependency of other teams.

First, you capture your software screens in just a few clicks. Then, using their no-code platform, teams can customize fonts, numbers, logos, and more features to be personalized for each prospect.

Personalization is vital to many C-level executives, so creating a personalized interactive demo will help your product and organization stand out from the competition (source: showpad.com)

In addition to personalization, you can add guided interactive flows to self-guide prospects through the demo. This allows the demo to be circulated internally to the prospect’s team, which ultimately helps get buy-in.

Interactive demos can also be embedded in landing pages, websites, emails, and other channels to help boost demand generation. Letting prospects see your product before they engage with sales generally shortens the cycle and boosts closed-wons.

Walnut includes insights and data on how the demos are being used.

You can track things like total time spent on the demo, number of sessions, screen completions, flows, and more.

These insights help you fine-tune your demos to boost conversions. In addition, they allow you to see where your prospects are spending time on the demo so you can proactively provide the best sales experience.

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2. Reprise

Best for large sales teams

Reprise was founded in 2020 and provides Go-To-Market (GTM) teams with a no-code demo software platform to create sales demo experiences that convert and interactive product tours that elevate product-led growth.

According to a Forester study commissioned by Reprise, sales teams saw a 60% increase in lead and pipeline conversion rates when using Reprise.

Product-led growth is a concept that has been gaining popularity within GTM teams. With Reprise, teams can easily capture web-based software and create interactive software sales demos. This is done by capturing individual screens for any application to create a fully customized product tour or sales demo (no engineering assistance needed).

This allows prospects to get first-hand experience of your product without long training or onboarding.

Reprise is the only sales demo software with a free version that allows you to get started using the product immediately. Try Reprise starter for free.

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Pricing can vary based on an organization’s size, usage, and use case, so you need to contact Reprise to get a custom quote.

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3. Demostack

Best for small sales teams

Demostack is a no-code sales demo platform where you can create high-fidelity demos in seconds. In addition, their demo environments are sharable so that you can provide prospects with sharable links to sales and product demos.

Their platform is a simple point and click editing system that allows you to edit charts, text, and move elements around, so your sales demos are customized for each prospect and use case. In addition, you can reuse demos and use variables to quickly update text like company name, first name, and more.

A sales rep can also get notifications when a prospect is actively engaged with a shared demo, allowing them to proactively follow up via email and prepare for the next meeting.

Of course, you will want to know which features and areas of the product or demo your prospective customer is engaging with. That’s where Demostck’s analytics feature comes in. You can see which software demos are increasing closed-won deals, which flows work best, and many more actionable insights.

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4. Instruqt

Best for client onboarding

Instruqt is a browser-based platform that lets you create software demos, product demos, and other instructional assets that drive product-led growth.

With Instruqt you can create self-service workshops, how-tos, and other instructional material that reduces the time to onboard new clients and boost client retention by serving customers and keeping them engaged with your software features.

Being browser-based, users don’t have to download or install your software to test things out. This alone can save your team time and money by eliminating trial environments for a more lean software demo experience.

Many companies like to use Instruqt for creating lab environments for hands-on technical learning. In addition to that, It’s a great tool to drive product-led growth by allowing users to test drive your software. You can easily create sharable product demo assets that can be shared in your content or with prospective customers.

Instruqt is a great option for these use cases: virtual classroom training, self-paced tutorials, virtual workshops, partner enablement, POCs, lead generation, and demos.

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Instruqt uses a simple usage-based pricing model that can scale as your needs grow. You’ll need to contact their team to get a quote. You can also get a free 14-day trial after connecting with sales.

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5. Demoflow

Best for streamlining sales workflows

Demoflow is an all-in-one sales enablement platform that connects all the tools you are using in your sales process, so you have one streamlined workflow that boosts momentum and more closed deals.

Most sales processes are fragmented which leads to long sales cycles, missed opportunities, and ultimately less revenue. When sales teams have to use their mental bandwidth to update prospect data in the CRM, send sales decks, reply to prospects, schedule meetings, along with other sales tasks, gaps get created, and missed opportunities arise.

That’s where Demflow comes in. With dozens of integrations, sales reps can have an all-in-one platform to schedule meetings, auto-sync prospect notes to CRMs, add sales decks and demos, create reusable sales snippets, all to help tell a cohesive story and move prospects through the sales process more smoothly.

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Runners up:

Below are a few runner up software demo providers. Storylane and Tourial have similar features to Demostack. Digideck offers more sales presentation features but fewer software demo features. Tacpoint offers fully customized product demos as a service.

  1. Storylane
  2. DigiDeck
  3. Tourial
  4. Tacpoint

Wrapping things up:

As GTM and product-led teams create more fluid sales experiences, highly customizable and interactive demos will lead the way in increasing more engaged prospects to help boost closed wons and customer retention.

Connect with the above-recommended providers to learn more about pricing and the ROI you can expect from improving your pipeline.

Sales Demo Software FAQs:

How do I make a sales demo?

The best way to make a sales demo is to use a sales demo software that allows you to capture your software interface and customize a demo flow using a simple no-code drag and drop edit process.

What is a software product demo?

A software product demo showcases the product features and value of a software for a particular use case or prospective customer.

How do you make a demo for a product?

You can make a demo for a product through free tools like google slides by highlighting the product features and including instructions for using the product. You can also use an interactive product demo software which allows you to create a demo utilizing a no-code platform.

What are the most important parts of a sales demo?

The most important part of a sales demo is clearly showing prospective customers the value proposition.

What is a software demo?

A software demo highlights a software’s features through a visual presentation or live walkthrough of the software. Generally, software demos are performed by sale managers or reps.

Mitchell Gould

I'm a Sr. account manager for a performance marketing agency based in Seattle. Founder of mitchellgould.com, where I write about B2B/B2C digital marketing strategies and tactics.