Want the short answer?
My pick for the best lead distribution software for lead routing to sales teams in 2023 is: Leadsquared
My pick for the best lead distribution software for selling your leads in 2023 is: Boberdoo
Lead distribution software helps you distribute leads, route leads, and assign leads so you can make sure leads go to the right sales rep or lead buyer at the right time.
It allows companies or partners to take on more leads, prioritize leads, reduce response times, and streamline sales which ultimately helps you get more closed deals that impact your business’s bottom line.
One of the major benefits of lead distribution software is that it can drastically reduce response times. Contacting leads within one minute can increase the likelihood of conversion by nearly 400%, according to Velocify’s sales optimization study (Source: Velocify).
This post will focus on two main use cases of lead distribution software.
One for routing your leads to sales reps, and two, for routing leads to 3rd party lead buyers. The latter scenario is mainly used by lead generation companies that sell leads to one or more buyers.
What is the best lead distribution software for lead routing?
Here are my top recommendations for the best lead distribution software for lead routing to sales teams.
1. Chilipiper: Best lead routing with scheduling
As sales and revenue teams know, lead management is critical for identifying the best opportunities and moving leads through the sales funnel.
One issue many B2B organizations struggle with is managing leads, which directly increases wait times. Businesses can lose the opportunity to engage with ~70% of interested prospects when you make them wait to book a meeting (Source: Chilipiper.com)
That’s where Chilipiper comes in; their Concierge tool and lead routing solutions eliminate wait times so interested prospects can get routed to the right salesperson and instantly book a meeting based on availability.
In Chilipiper, you can create rules to qualify leads, so the high-value leads are routed to your top-tier sales reps, and your lower-value leads can be routed to nurturing efforts like gated content or email drip campaigns.
Chilipiper integrates directly with your CRM and marketing automation software to create and track events for all your leads.
Features:
- Distribute leads in real-time
- Qualify and route leads based on priority
- Instant book meetings
- Smart booking links for instant bookings in nurturing content
- API and connector integration (Zapier, Tray.io, Workato, etc.)
- Hubspot and Salesforce CRM and marketing automation integration
- Office 365 and Google Calendar integration
- Zoominfo and form enrichment integrations
- Landing page integrations
Price:
Chilipiper has a few different product plans and bundles depending on the needs of your business. Their lead distribution and routing software pricing starts at $30/user per month. The price goes down to $20/user per month with annual billing.
All products and plans:
- Concierge (instant scheduling form web forms)
- User license + different pricing tiers
- Starts at $45/month per user for the license and $225 for the lowest tier.
- Distro (lead routing software)
- Starts at $30/per user per month
- Handoff (Route meetings across teams)
- Starts at $25/user per month
- Instant Booker (Instant scheduling for sales/CS reps
- Starts at $15/per user per month
- Events (Meeting Automation for in-person events)
- Starts at $20/per user per month for the license plus $250 per month for the platform fee
Reviews:
- G2 4.7 stars
- Top 50 office products 2022
2. Leadsquared: Best lead distribution software for B2C
Leadsquared has over 250,000 sales, marketing, and call center agents using their platform to scale productivity in both B2B and B2C verticals. Leadsquared is more than a lead distribution platform; their products include a sales CRM, mobile CRM for field agents, marketing automation, and an application portal.
The key to driving more sales is connecting quickly with high-value prospects. To reduce response times, sales teams need a lead management tool that can distribute leads based on a variety of attributes and logic.
With Leadsquared, you can set distribution logic for every type of lead scenario, so the lead is directed to the right sales rep or agent at exactly the right time. Assign leads based on agent attributes such as seniority, performance, potential deal size, and lead attributes like preferred language, product interests, and more. Use lead limit settings so sales reps aren’t assigned more leads than they can handle.
Leadsquared also has a robust lead distribution system for B2C self-serve applicants. So if an application is completed, those leads can be routed directly to a processing team. If applicants drop off during the application process, real-time follow-ups can be made as well.
Features:
- Lead distribution for straightforward or complex flows
- Distribute based on lead and agent attributes (match leads to the perfect sales rep)
- CRM lead distribution based on application statuses
- Assign leads based on lead and field agent locations
- Round robin lead distribution which you can add more complex lead routing rules for agent shifts, lead quality, etc.
- Auto-distribute a churned agent’s leads
- Sales Execution CRM
- Mobile CRM
- Marketing Automation
- Application portal
Price:
Leadsquared has plans for their CRM, marketing automation, and field force. To access their lead distribution solutions you can contact sales to review their standard plan which includes all the basic features plus 50,000 contacts and the lead distribution features.
Reviews
- G2 4.5 stars
- G2 Leader Winter 2022
3. Kubaru: Best lead distribution for Salesforce
Kubaru is an all-in-one solution for automating lead and case assignments for businesses that use the Salesforce CRM. It’s available on the Salesforce AppExchange for a 30-day free trial with no credit card required.
Kubaru is simple to use and makes assigning leads, cases, and other records in Salesforce easy. They offer round robin routing, weight and limit settings, attribute filtering, load balancing, automated reassignment, scheduling, notifications, and more which all function to reduce lead response time.
One great feature is assignment matching, which ensures similar leads or contacts get directed to the same sales rep. This helps streamline the work for sales reps and helps elevate the client/customer experience.
As an added bonus, many of the reviews on the app exchange praise Kubaru for having extremely responsive and helpful customer support.
Features:
- Round robin
- Criteria-based assignment (skillset, location, language, product interest, etc.)
- Weights and limits
- Load balancing
- Scheduling
- Auto reassign
- Territory management
- Notifications
- Assignment matching
- Duplicate matching
- Active rep assignment
- Member auto-sync
- Reimbursement
- Analytics
Price:
Kubaru’s pricing is as simple as it gets compared to other lead distribution software. Their pricing has no hidden fees and includes all features. Pricing is $15/month per user and you can contact them for volume discounts if you have a lot of users.
Reviews
- Salesforce AppExchange 5 star reviews
- G2 4.9 stars
4. Distributely: Best lead routing solution built for HubSpot
Distributely is the only customizable lead routing solution solely built for HubSpot. It’s built by the revenue performance management firm New Breed, and was also listed as a HubSpot partner of the year in February 2020.
The power of Distributely is that it sits directly on HubSpot and only takes minutes to set up. Their features enable incoming leads to be routed to the best sales rep to reduce response times. You can also scale efficiencies by creating automated sales follow-ups through HubSpot as well.
Their lead distribution tool is customizable and can be configured based on the level of sophistication and complexity that is needed.
Features:
- Built for HubSpot’s CRM
- Integrate with HubSpot workflows
- Manual weighting
- Automatic weighting
- Routing schedules
- Round robin
- Rules engine
- Sales territories
Price:
Distributely’s pricing is pretty simple and includes all features for $30/month per user. You can purchase Distributley and manage your subscription directly in the HubSpot app marketplace.
Reviews
- HubSpot 2021 Impact Award (for New Breed, Distributley’s parent company)
- G2 3.9 stars
5. CallTrackingMetrics: Best call routing software
Inbound phone calls turn into clients 10x to 12x more than web form leads (Source: Marketingdive.com), so it’s critical that your inbound phone calls get routed efficiently and properly to the right sales reps.
With CallTrackingMetrics, calls can be routed based on a caller’s online activity, history with your company, or by custom fields you enter into the software. This allows you to identify high-value callers that can be assigned to your highest-performing sales reps.
Their smart router is easy to set up and configure by creating simple rule-based if/Then logic for just about any scenario you would need. They have advanced features like call queues, geo routing, and call recordings which can help you further streamline your inbound leads flow and process.
Source: CallTrackingMetrics.com
Features:
- Smart call routing for leads based on conditions like demographics, online activity, and more.
- Call tracking
- Call automation
- Call analytics
- Call queues
- Geo routing
- Call recordings
- Multiple platform integrations
Price:
All plans have a billed monthly portion and a usage portion. Usage is based on call volume and duration. You can use their cost calculator to estimate your usage cost. All plans come with one month free and unlimited free chat licenses for 30 days.
- Performance Plan
- 39/month + usage
- Growth plan
- $99/month + usage
- Connect plan
- $299/month + usage
- Enterprise
- Contact sales for a quote based on enterprise-level needs
Reviews
- G2 4.5 stars
- Crozdesk 4.5 stars
- Capterra 4.5 stars
- Top performer SourceForge
- Google Partner and HubSpot App Partner
What is the best lead distribution software for selling leads?
Here are my top recommendations for the best lead distribution software for selling leads.
6. Phonexa: Best lead distribution software with a marketing suite
Phonexa’s lead management software has many features that make it a great choice for lead generation companies. Their lead distribution features utilize custom-set configurations to automatically distribute leads with ping tree technology.
Ping tree technology allows lead generation companies to sell to a network of 3rd party buyers based on filters and price which helps you drive a higher revenue per lead.
With more selling and distribution options, a business can attract more buyers and serve them based on their goals. This makes distributing leads to your external partner more efficient and faster.
In addition to distribution, Phonexa offers lead tracking and analytics features to help track performance and identify opportunities for generating more revenue.
Beyond being a lead management platform, Phonexa offers other services like, call tracking and distribution, email & SMS marketing, cloud phone systems, suppression list management, click tracking, and automated accounting.
Features:
- Lead distribution
- Lead tracking
- Ping tree and ping post technology
- Lead analytics
- Predictive modeling
- Real-time reporting
Price:
All of Phonexa’s packages come with their marketing suite of solutions. They offer tiered pricing and custom plans. Fixed costs, like lead tracking and distribution ping prices change with each tier. They operate on a monthly billing structure and include a contract.
- Lite suite starts at $100/month
- Premium suite starts at $500/month
- Enterprise suite has custom pricing
Reviews
- G2 4.9 stars
- G2 Higher performer Winter 2022
7. Boberdoo: Best overall lead generation software
Boberdoo’s lead distribution software has been serving lead generation companies since 2001. With Boberdoo you can route and distribute web and phone leads. I’ve personally used Boberdoo at a lead generation company I worked for to match and sell leads to buyers.
With Boberdoo, you can create custom filter sets to define how you want to route leads. You can create custom filters based on lead prices, geographic parameters like states and zip codes, and much more.
Boberdoo assigns leads to the correct buyer based on your filter sets, and then delivers leads to the buyer via email or custom integrations with CRMs and lead management systems.
You can create partner logins so your buyers can access their leads, transactions, and billing. Using a payment integration you can set up credit card billing to allow for automatic or scheduled payments from your buyers.
Boberdoo’s support is really responsive which is great. They have a ticketing system and are very responsive to high-priority requests.
Features:
- Multiple distribution logic variations
- Unique filtering options using filter sets
- CRM and LMS integrations
- Multiple billing options
- Unlimited admin partner and vendor logins
- Pin post options
- Call routing
- Form builder
- Lead exclusivity
- Live transfer routing
- Multiple lead verticals
- Business automation
- Lead delivery system
- Call center verification
Price:
Boberdoo’s pricing is based on a variety of factors like web leads, calls, and pings so you’ll need to request a consultation to get a custom quote for your business.
Reviews
- Capterra 4.7 stars
8. Aggregatur: Best lead distribution software with a tracking suite
Aggregatur is a lead distribution software that’s been in business since 2005. Similar to Boberdoo, their main features allow you to route and sell leads to buyers based on criteria you set so you can maximize your revenue for every lead you generate.
Their lead distribution software prices leads in real-time and routes leads to the correct buyers or sales team members. You can route leads based on multiple factors like location, campaign source, time of day, any data field you add, and much more.
You can deliver leads via email, text messages, or webhooks and you can track performance using their analytics dashboards.
Aggregatur allows you to match costs with sales data so you can truly calculate ROI of your marketing campaigns.
Features:
- Lead distribution
- Call routing
- Campaign tracking
- Smart pricing
- Website integrations
- Real-time reporting and dashboards
Price:
Aggregatur’s pricing models scale with your business so the pricing increases with the amount of leads you sell. All plans included marketing automation, website integrations, phone tracking & routing, reporting & analytics, client services, data integration, and more. There is a one-time onboarding fee of $900 that includes 30 days of hands-on configuration of your account.
- Startup package – sell 1,000 leads – $249/month
- Growth package – sell 3,000 leads – $499/month
- Advanced package – sell 10,000 leads $799/month
- $900 onboarding fee
- Call tracking fees – $5/month for a toll-free number, and $0.059/minute usage fee
Reviews
- Capterra 5 stars
9. LeadsPedia: Best lead distribution for performance marketers
LeadsPedia is a lead distribution and call tracking and routing platform aimed at performance marketers.
Their lead distribution software can be used to capture leads, validate and append data, and deliver leads all in real-time. Delivery can be made by server post, ping/post, email, SMS, and batch.
LeadsPedia allows you to double-check leads for duplication, validate leads by a number of options like IP address, emails, and much more.
Features:
- Distribution types (round robin, weighted distribution, price, etc.)
- Multiple lead delivery methods
- Delivery schedules per lead buyers
- Delivery filters
- Delivery Caps
- Lead routing rules
- Unlimited verticals
- Real-time reporting
- Fraud detection
- Lead import
- Geo-targeting
- Targeting rules
- Upload returns
- Sub Affiliates
- Pixels and postbacks
Price:
LeadsPedia has 4 subscription plans with 3 of them being tiers based on lead volumes and an enterprise option that is custom priced based on a business’s needs.
- Starter plan – $1,000/month
- Lite plan – $1,500/month
- Premium plan – $2,500/month
- Enterprise plan – custom pricing
Reviews
- Capterra 5 stars
Wrapping things up:
Depending on your business’s needs, there are multiple lead distribution software tools to help route leads to sales teams and to lead buyers. Depending on the scale of your leads, pricing will vary for each of the above products mentioned.
What is lead distribution software?
Lead distribution software organizes and routes leads to internal teams or 3rd party lead buyers using criteria set in the system.
What is the best software for lead sales?
The best software for lead sales is Boberdoo which is a lead distribution tool that allows you to capture incoming leads from multiple sources, filter the leads, and deliver them to the correct buyers.
How can you distribute leads?
You can distribute leads using a lead distribution software tool like Chilipiper that will assign and route leads to the best sales member or lead buyer based on the criteria you set.
How to set up a lead distribution system?
To set up a lead distribution system you will need to purchase a plan with a lead distribution software tool that will then allow you to configure routing rules, pricing, and delivery methods.